client:   Water Tower Capital, LLC

      

 

 

objective:   Water Tower Capital needed their brand to project strength, confidence and an over- all ability to endure the challenges

within the U.S. Distressed Markets. Located in Chicago, the Historic Water Tower (the City's most cherished landmark for over a century) was an obvious

choice for their business name

and complete identity system including logo, collateral material and web site.

 

 

Logo development

 

Collateral

web site