client:   Water Tower Capital, LLC




objective:   Water Tower Capital needed their brand to project strength, confidence and an over- all ability to endure the challenges

within the U.S. Distressed Markets. Located in Chicago, the Historic Water Tower (the City's most cherished landmark for over a century) was an obvious

choice for their business name

and complete identity system including logo, collateral material and web site.



Solo Designs  /  Solo HOME Designs        233 Main Street  Winchester, MA  01890       617.633.0404

©2013 / ©2019 solo designs